![]() ![]() Staging is one of the most overlooked principles. When filming a scene, where do you put the camera? Where do the actors go? What do you have them do? The combination of all these choices is what we call staging. She then bends her knees in anticipation of what’s about to happen and springs into action by leaping from the ground up into the air. We first see the woman as she’s standing on the box. Notice how the progression of action operates in this scene. Let’s take a look at an example of anticipation in animation from a spot we did for Eastlink Wireless: The player striking the soccer ball would be the main action, and the follow-through of the leg is well… the follow through. What’s the first thing you do? Do you swing your foot back to wind up? Steady yourself with your arms? That’s anticipation.Īnticipation is the preparation for the main action. Imagine you’re about to kick a soccer ball. This conveys a sense of weight in each letter. Conversely, the letters squash horizontally when they come into contact with the ground. ![]() When the letters spring from the ground, they elongate to show the impression of speed. #FACEBOOK ANIMATED GIF TAB TV#Squash and stretch imitates that and exaggerates it to create some fun.Ĭheck out the example below from the TV spot we did for Eastlink: All shapes are distorted in some way or another when acted upon by an outside force it’s just harder to see in real-life. ![]() This effect gives animation an elastic life-like quality because although it may not seem like it, squash and stretch is all around you. The force of the motion squashes the ball flat, but because an object needs to maintain its volume, it also widens on impact. Look at what happens when a ball hits the ground. Squash and stretch is debatably the most fundamental principle. The twelve principles have now become widely recognized as a theoretical bedrock for all animators, whether they are working on animated entertainment, commercials, or web-based explainers.Įach principle is vital to the animation process, so let’s dig deeper into each one. The pair were part of Disney’s “ Nine Old Men,” the core group of animators who were instrumental in creating Disney’s animation style. In their 1981 book, The Illusion of Life, Disney animators Ollie Johnston and Frank Thomas introduced the twelve principles of animation. ![]()
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